Kuumba Book Shop:

Discover Incense in One of Tokyo’s Coolest Hidden Spots

April 8, 2025

A store hidden right in plain sight

Kuumba International, primarily known for its incense, has a charming shop in Tomigaya, a quiet yet trendy area next to the equally stylish Yoyogi. Tucked away in a residential neighborhood, you'll find Kuumba Book Shop, with its back wall lined with a wide variety of neatly packaged stick incense. Large leather binders are laid out on tables in the back, filled with samples you can flip through. Under the warm lighting, you could easily spend hours exploring each binder, entertained by unique names like Macy’s or Paris Hilton.

Popular stores like BEAMS Men keep incense burning all day in large metal cans at their entrances, giving you a preview of their favorites. If you want to narrow down your options, take note of what these shops are using before heading over to Kuumba.

While the choices might seem endless, it’s fun to pick up a couple of new scents to try when you get home. Kuumba offers three sizes: mini, large and jumbo. If you’re unsure, we recommend starting with the mini size (they burn for about 30 minutes on average). Don’t forget to grab an incense tray holder if you don’t already have one – while you can find other types at department stores or boutiques, the acrylic ones at Kuumba offer the best bang for your buck.

While it’s a bit of a walk and select Kuumba scents can be found at other shops around Tokyo, the Tomigaya location is worth visiting if you’re already in the area—especially when paired with nearby stops like Blue Lug and Nata de Cristiano, or as a relaxed detour after a stroll through Yoyogi Park.


How to buy:

  1. Browse through the binders to find a scent you like. (It might just be me, but I usually can’t tell a huge difference between some of the samples! You can ask the staff for recommendations or check out our list below.)

  2. Once you’ve chosen, take the name card from the binder and bring it to the counter.

  3. Let the staff know which size you’d like for each scent.


If browsing through hundreds of options feels overwhelming, here are some of our favorites we’ve discovered over the years. For reference, we prefer fresh, clean scents; something on the simpler side.

  1. Better Days

  2. Crunk Juice

  3. Day Off

  4. Good Day

  5. Fig

  6. Happy

  7. Wipe Me Down

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